Recruitment copywriting - The beauty of words

4 big things happening in TA - and how to embrace them

Written by Steve McNally | Jun 3, 2025 1:45:12 PM

The last 18 months have seen the talent acquisition game continue to change - and WriteRecruit has been in the epicentre of that evolution.

There are four clear themes standing out - and we’re here to help our clients embrace each and all of them:

  1. Talent is getting more choosy. Candidates are more values-driven - so your employment story now needs to be far more purposeful than it ever was. As always in a time of uncertainty, a compelling message consistently told is essential if you want to win hearts and minds.

  2. "Do more with less". Your budgets and teams are leaner, but expectations are even greater. TA now needs to be both more strategic, as well as deliver quicker than ever before - without the same resources of a few years ago. Automation should be able to help here, but…

  3. The tech can seem bewildering. There are plenty of tools around, but choosing the right one - and getting your team to enjoy using them - is another matter. The opportunity is very real, but so is the understandable caution.

  4. Diversity and inclusion. DE&I is being challenged for the first time in generations. It now matters more than ever - and it’s critical that your employment story is told as inclusively and inspirationally as possible, to all candidate communities. But how can you do that? 

WriteRecruit has been at the heart of today's conversation by empowering organisations to craft compelling, inclusive job ads that speak directly to today's values-driven candidates. Our AI-powered platform helps TA teams do more with less by automating the creation of consistent, on-brand recruitment content that reflects your unique EVP, values, and mission.

Unlike generic AI tools, WriteRecruit is specifically designed for recruitment professionals, enabling you to create diverse, inclusive messaging at scale whilst maintaining the human touch that resonates with candidates. 

We’d like to talk to you if you’re serious about embracing the new landscape. If you’d like to hear how we can help, just contact us!