We all know that a ‘good’ job ad needs to speak to people from many different communities - and candidates from all types of background.
And yet for many people in recruitment - and even practitioners in the world of Diversity & Inclusion - it’s easy to slip into something of a silo-speak.
We all tend to view the universe through our own experiences - and if you’re particularly passionate about gender, or race, or disability, or age, or any other ‘protected characteristic’, it’s natural to sometimes forget that the world is made up of many other ‘differences’.
The common denominator, of course, is that we’re all homo sapien primates.
So any ‘inclusive’ recruitment ad needs to engage with people of all circumstances and backgrounds. Speaking to them for what they are. Human beings.
Making that fundamental human connection means engaging deep inside a mind that is common to us all - connecting with the limbic brain that governs our emotions, our curiosity, our motivations, and our unquenchable thirst for answering the question ‘Why?’
Answering that question - ‘Why should I read this ad?’ and then, ‘Why should I apply for this role?’ - is the difference between success and failure when you’re trying to attract a diverse talent pool.
So how do you ensure success?
Quite simply, by writing ads that are proven to appeal to everyone - through a storytelling technique that inspires our brain, and stirs our heart.
Writing an ad (or anything else) that engages with the audience means connecting, quite literally, with the heart and mind.
Today, we understand how that process ‘works’ - and more importantly, what we need to do to reach what the marketers call ‘diverse target markets’.
The secret spark is probably as old as our species. It’s called Telling A Story. Stories that create the most amazing response in the mind of the reader - thanks to immensely powerful neurochemicals that each of us produce naturally when we engage with an arresting narrative.
Modern-day neuroscience has shown that this love for storytelling is deeply rooted in the human psyche.
When we read an interesting story, neurons in our brain fire in a way similar to those of the storyteller - a process known as “neural coupling”.
Essentially, the reader’s brain waves synchronise with the storyline - enabling the audience to imagine themselves in the narrative, there and then.
Getting the right response, ‘right first time’ …
It’s great to see this approach now embedded in Writerecruit.com - an AI powered platform that connects diverse audiences with all types of career opportunity, in all sorts of employers, in every sector on the planet.
So find out more about a platform that goes a million miles further than ChatGPT … and much, much deeper (right into the soul) - automatically writing a compelling ad in less than 15 minutes.
Get a demo, right now.