Writing a great recruitment ad means telling a good story.
And those stories can create the most amazing response in the mind of the reader - thanks to immensely powerful neurochemicals that each of us naturally produce when we engage with an arresting narrative.
Modern-day neuroscience has shown that this love for storytelling is deeply rooted in the human psyche.
When we read an interesting story, neurons in our brain fire in a way similar to those of the storyteller - a process known as “neural coupling”.
Essentially, the reader’s brain waves synchronise with the storyline - enabling the audience to imagine themselves in the narrative, there and then.
What triggers this leap from reading an engaging story to feeling very much a part of it?
Take a bow dopamine, cortisol, oxytocin and endorphins: the four chemicals that can instantly capture your audience’s attention, quickly evolve their empathy, and make them feel part of something wholesome, exciting, purposeful - or any other ‘employment proposition’ you’re looking to convey.
This neural process is proven to work through a tried and tested storytelling structure.
And that structure is embedded in the WriteRecruit recruitment copywriting platform.
The unique, easily integrated WriteRecruit platform gives any in-house recruitment team the power to create ads that sell the main proposition for any role, quickly and effortlessly.
It means every dry job description can now be transformed into a compelling ad, within minutes.
It means every ad is inclusive, built around an accessible structure and inclusive vocabulary.
And it means your team can enjoy a whole host of easy-to-use features - including being able to instantly produce ‘shortened’ or ‘lengthened’ ads to suit any media (including your website, job boards, LinkedIn and Facebook).
Above all, it’s completely customisable, so you can tailor the story to include (if you want) your EVP, your mission, your vision and your corporate values - for every ad, or just some of your ads.
And if you start with just a JD and a ‘blank canvas’, no problem!
Our award-winning copywriters will create your employment story with and for you - programming your up-to-the-minute compelling narrative into the AI-powered platform so that every job you advertise gets the spotlight it deserves.
So find out more about a platform that will create great ads - and the right chemistry - for all your candidate communities.
Book your demo, right now.