Skip to content

Swisslog Transforms Recruitment Ad Creation with WriteRecruit

Web_Image-Swisslog-Event-LogiMAT-ItemPiQ-Stuttgart-2023-V3

Industry

Logistics

Challenge

Before using WriteRecruit, Swisslog's recruitment ads were created ad hoc, resulting in hundreds of variations across different regions. This inconsistency made it challenging to maintain a cohesive employer brand and narrative. Additionally, the manual process was time-consuming, diverting recruiters from high-impact tasks.

Results

Since adopting WriteRecruit, Swisslog has experienced a significant transformation in their recruitment ad creation process. Ads are now produced more efficiently, consistently, and inclusively, with the company's EVP story seamlessly integrated into every posting. This has led to a 20% increase in applicant conversions and has freed up recruiters' time to focus on more strategic activities.

Key Product

Product one

20%
Increase in applicant conversions
20
Number of recruiters
3
Continents
10-15 minutes
Time to create ads
Web_Image-Swisslog-brand-office building Dortmund 1

Swisslog

Swisslog is a global provider of integrated automation solutions for warehouses and distribution centres. With a strong focus on technology and innovation, Swisslog collaborates with customers worldwide to optimise their logistics operations.

The Challenge

Before integrating WriteRecruit, Swisslog's recruitment advertisements were created on an ad hoc basis, leading to hundreds of variations across different regions and continents. This inconsistency posed significant challenges in maintaining a cohesive employer brand and narrative. Furthermore, the manual nature of the process was highly time-consuming, diverting recruiters' attention away from high-impact tasks that could drive strategic value for the company.

The Solution

Swisslog sought an effective solution to streamline their recruitment ad creation process and discovered WriteRecruit, an advanced AI-driven platform designed to create captivating, consistent, and inclusive job ads. After evaluating various options, Swisslog chose WriteRecruit for its intuitive platform and expert guidance, which allowed recruiters to effortlessly incorporate the company's new EVP and core values into each job posting. Chris Heron, Global Head of Employer Brand & Talent Acquisition at Swisslog, remarked, 'WriteRecruit has not only enabled us to radically improve our ads, but also maintain a consistency and coherence of language that I never thought possible.'

The Results

With the adoption of WriteRecruit, Swisslog transformed their recruitment ad creation process. The platform enabled recruiters to produce ads more efficiently, consistently, and inclusively, integrating the company's EVP story seamlessly into every posting. This transformation led to a 20% increase in applicant conversions and significantly reduced the time required to create ads to just 10-15 minutes. Moreover, the freed-up time allowed recruiters to focus on more strategic, high-impact activities, further driving the company's recruitment efficiency. 'Their intuitive platform and expert guidance allowed our recruiters to effortlessly incorporate our new EVP and core values into each job posting, ensuring that our brand speaks with one voice no matter where in the world we're hiring,' said Chris Heron.

Ready to get started?