copywriting
How to write inclusive job ads for human beings
A blog about connecting biologically and neurologically
A blog about inspired writing
Writing a recruitment ad that connects with the talent communities you need is critical if you want to meet your talent acquisition plan.
And yet most ads simply don’t work - with TotalJobs revealing that the average time spent reading an ad is just 8 seconds!
So how do you create ads that engage and inspire the talent you need, selling both the opportunity and you as an employer?
The good news is that there’s a tried and tested way that will work for any employer, any role and any sector - every time ….
The 7 key ingredients
Simply follow these steps to engage candidates in any talent community …
1. Be Yourself
It’s easy to lose your personality in this age of Templates and ChatGPT. Don’t make that mistake! Positioning your difference as an employer is a key part of attracting the right candidates.
2. Follow a Structure
Use a structure that connects with every human brain through the power of storytelling - an approach that literally compels the audience to connect and to apply.
3. Employ a Method
Employ a method that embraces both the 50.7% of readers who read every word, and the 49.3% who instinctively ‘scan’ a recruitment ad.
4. Be Inclusive
Inclusivity has never been more important - or more achievable, thanks to software that offers everything from gender neutral vocabularies to ‘plain english’ sentence structures.
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5. Customise Every Ad
Remember that every single word matters in an ad - and you’re in complete control of the words you choose, from the headline to the call-to-action.
6. Hiring Manager Harmony
Use a simple 3-click sign-off process to get buy-in and sign-off from your Hiring Managers - one of the key stakeholders in the whole process!
7. Seamless ATS Integration
Remember that having a seamless workflow is an important part of being able to consistently create great recruitment ads. For the candidate it needs to be the beginning of a stimulating experience. For you as an employer, it’s inevitably part of a process.
If you’re already following those 7 steps, you’re on your way to sustainable hiring success.
If you’re not following those steps, you can by securing a cost-effective WriteRecruit licence.
Ask for a demo, right now.